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Senior Manager, Global Brand Management (Remote)
Hyatt Corporate
Hyatt Corporate Office
US - IL - Chicago
Marketing
Professional Staff/Corporate
Full-time
Yearly US Dollar (USD) pay basis
Req ID: CHI015563
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Summary
The Opportunity
Hyatt Hotels Corporation seeks an enthusiastic Senior Brand Manager to join our Hyatt Inclusive Collection Global Brand Team. In this role, you will be collaborating closely with the broader Global Brand Management, PR, Creative, Resort Operations, Global Media and external partners team, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.
As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.
How We Care for Our People
What sets us apart is our purpose-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.
We're proud to offer exceptional corporate benefits which include:
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedule
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
Who You Are
As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.
The Role
The Senior Brand Manager serves as the strategic execution lead for assigned HIC brands within the Inclusive Collection portfolio. Reporting to the Director, Global Brand Management, this role translates global brand strategy into actionable frameworks, roadmaps, and cross-functional initiatives that elevate guest satisfaction and drive brand profitability. This role supports all Inclusive Collection brands, subject to change according to portfolio strategy.
Strategic Translation & Roadmap Development
- Translate brand strategy for assigned HIC brands into actionable multi-year brand roadmaps tied to guest satisfaction and financial performance
- Develop annual brand priorities, KPIs, and performance frameworks aligned to enterprise objectives
- Direct brand refinement initiatives to evolve and differentiate brand positioning, identity, and guest touchpoints
- Identify opportunities to modernize brand expression to ensure cultural relevance and generational appeal
Brand Experience Strategy
- Partner closely with Operations, Marketing, Design, Development, and Commercial teams to improve guest satisfaction scores, loyalty metrics, and profitability
- Synthesize guest feedback, brand health tracking, financial performance data, and operational insights to inform strategic adjustments
- Translate insights into structured action plans that strengthen brand consistency and revenue performance
- Support pilots and proof-of-concepts, evaluating results and scaling successful initiatives
Operational Support
- Participate in development and evolution of brand standards and toolkits in partnership with Operations to ensure clarity, usability, and measurable impact
- Help develop activation playbooks and scalable rollout strategies to drive on-property execution
- Ensure brand materials reflect both global consistency and market adaptability
- Support openings, conversions, and renovations with clear, actionable brand guidance
- Coach and develop junior brand team members, fostering analytical rigor and strategic thinking
Governance & Brand Health
- Monitor brand health and performance indicators including guest satisfaction, operational compliance, financial performance, and equity metrics
- Leverage data and analytics to diagnose performance gaps and recommend targeted interventions
- Identify execution risks and recommend mitigation strategies grounded in quantitative and qualitative insights
- Continuously assess opportunities to strengthen brand differentiation and long-term equity
Qualifications
Experience Required:
- Bachelor's degree required
- 8-12+ years of hospitality brand management and/or operations experience
- Demonstrated ability to translate brand strategy into structured, performance-driven execution plans
- Strong analytical fluency; experience interpreting guest, operational, and financial data to drive decision-making
- Experience modernizing or repositioning established global brands to remain culturally relevant
- Proven track record of cross-functional leadership in a matrixed global organization
- Experience coaching and developing junior colleagues
- Fully bilingual (English and Spanish) required
Experience Preferred:
- Experience supporting global hotel openings preferred.
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.
The salary range for this position is $120,000-$150,000. This position is also eligible to earn an annual bonus.
The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.
Apply
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RemoteSkills:
Adoption, Analysis Skills, Brand Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Coaching, Cross-Functional, Customer/Client Research, Data Analysis, English Language, Facebook, Financial Compliance, Fitness, Global Branding, Hospitality and Tourism, Identify Issues, Leadership, LinkedIn, Marketing, Marketing Communications, Matrix Management, Metrics, Multilingual, Operational Support, Performance Analysis, Performance Metrics, Product Management, Profit & Loss, Proof of Concept, Public Administration, Public/Media/Press/Analyst Relations, Risk Analysis, Risk Management, Spanish Language, Team Player, Twitter, Usability Engineering
Hyatt Hotels Corp
