[Remote] Head of Growth Marketing, Self-Service

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Note: The job is a remote job and is open to candidates in USA. Elastic is the Search AI Company, providing cloud-based solutions for search, security, and observability. Elastic is seeking a Head of Growth Marketing to own customer acquisition for its self-service business, drive high-intent trial starts and conversions, and improve funnel efficiency. The role combines growth strategy, team leadership, paid acquisition, lifecycle marketing, and cross-functional collaboration.


Responsibilities

  • Set the annual and quarterly growth plan and report performance against trial-start and conversion targets
  • Build, scale, and lead a distributed team of growth marketers
  • Coach and develop the team, and set a high bar for craft, rigor, and experimentation velocity
  • Own paid search, paid social, display/retargeting, and emerging paid channels, managing spend against CAC and payback targets
  • Manage external agencies against clear performance targets and hold them accountable for results
  • Continuously test creative, audiences, landing pages, and bidding strategies to improve conversion and efficiency
  • Own email, nurture, and in-product messaging programs that improve activation and trial-to-paid conversion
  • Build segmented, behavior-triggered journeys tied to product signals and lifecycle stage
  • Partner with Product so lifecycle programs and in-product experiences work as one funnel
  • Partner with Self-Service Product Managers on activation, onboarding, and conversion experiences
  • Work with the Marketing organization on brand, content, and campaign alignment
  • Collaborate with Web and Documentation teams on the pages and content that support the acquisition journey
  • High-intent trial starts: grow the volume of trials that activate and convert, across paid, organic, and lifecycle channels
  • Acquisition efficiency: improve CAC, payback, and conversion across the channel portfolio
  • Trial-to-paid conversion: improve the rate at which trial users become paying customers
  • Team performance: build a high-performing distributed team and agency roster with repeatable playbooks

Skills

  • 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years building and leading teams
  • Direct experience in a product-led growth (PLG) motion alongside an enterprise sales motion (e.g., Datadog, MongoDB, Atlassian, Confluent)
  • Proven track record of hitting acquisition targets and managing meaningful paid budgets against CAC and payback goals
  • Experience building teams from the ground up and managing external agencies to performance
  • Strong creative instincts across messaging, landing pages, and campaign concepts
  • Comfort marketing to developer and technical practitioner audiences
  • Bias for action and comfort with ambiguity — energized by building programs and systems that don't exist yet
  • Excellent written and verbal communication skills, from executive presentations to channel-level detail
  • Strong analytical skills: fluent in funnel metrics, comfortable working with dashboards and data teams; SQL or product analytics experience (Amplitude or similar) is a plus

Benefits

  • This role is currently eligible to participate in Elastic's stock program.
  • A company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings.
  • Health coverage for you and your family in many locations.
  • Ability to craft your calendar with flexible locations and schedules for many roles.
  • Generous number of vacation days each year.
  • We match up to $2000 (or local currency equivalent) for financial donations and service.
  • Up to 40 hours each year to use toward volunteer projects you love.
  • Minimum of 16 weeks of parental leave.

Company Overview

  • Elastic builds software to make data usable in real time and at scale for search, AI, observability, security, and analytics. It was founded in 2012, and is headquartered in Amsterdam, Noord-Holland, NLD, with a workforce of 1001-5000 employees. Its website is

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