Media Network Insights Analyst

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Job Details Duties & Responsibilities:
  • Leads all campaign reporting and end of campaign insights for a set of DGMN clients.
(20%)
  • Assists the team with ad-hoc analyses and data pulls including historical campaign performance, DG1P, customer panel data, and more.
(20%)
  • Helps build the story of return on investment from digital advertising effectiveness leveraging various data points and actionable insights in a client-facing role.
(20%)
  • Assists the team with evaluating cross-network campaign performance trends and identifying root causes.
(5%)
  • Leads analysis to transform disparate datasets into actionable insights and recommendations to improve future campaign performance and ROI.
(15%)
  • Work closely with sales and media buying and execution teams on day-to-day basis to understand and deliver on client's business objectives.
(15%)
  • Collaborate cross-functionally with decision science, digital, enterprise marketing, IT, agency partners, and martech/adtech vendor partners as necessary.
(5%)Knowledge, Skills, & Abilities (KSAs):
  • Experience transforming data from multiple disparate sources into relevant and actionable insights.
  • Strong interpersonal written and verbal communication skills that translate to storytelling, influence without direct authority, and building relationships with clients and internal teams by turning insights into actions.
  • Familiarity with digital media / retail media, general marketing principles and knowledge of key digital marketing KPIs (incremental return on ad spend, ROI, etc.
).
  • Working knowledge and know-how of simple querying language and database architecture.
  • Working knowledge and know-how in Microsoft Excel and data visualization tools (e.
g., Tableau).
  • Organized self-starter who can help drive progress and solve business problems.
  • Possess a growth mindset and is a good teammate.

Job Qualifications
Work Experience &/or Education:Basic Qualifications:
  • Bachelor's degree in marketing, advertising, economics, statistics or a similar degree
  • 0-3 years of experience in marketing, media, digital advertising, ecommerce and/or adtech/martech
  • 0-3 years of experience in measurement, reporting, business analysis and/or analytics
  • 0-3 years of experience in basic client management / client consultation, or similar rolePreferred qualifications:
  • Expertise in advanced measurement and attribution analytics such marketing mix modeling, multi-touch attribution and ROI analysis
  • Expertise with analytics and reporting tools (e.
g. Tableau, Power BI) and ad serving platforms (e.g. Google Ad Manager, The Trade Desk)
  • Expertise with basic query language (e.
g. SQL and/or Python) and database architecture
Work Where You Matter


At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.
Company Overview


Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Learn more about Dollar General at
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