Klaviyo Email & SMS Specialist (US Market Experience Needed) - US Applicants

September 14, 2026

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Fragrance and health and wellness are two of the most psychologically rich categories in DTC. Customers buy because they want to feel something, look like something, or become something. We build subscription-first brands in both and we need someone who can own the Klaviyo execution layer that keeps those subscribers engaged, retained, and coming back.

This role completes our Retention Pod alongside the Head of Retention and an E-Commerce Copywriter. The Head of Retention sets strategy and direction. Our designer produces the visual assets needed, the Copywriter produces the copy. You build it, set it live, make sure it works, and report on what it does.

What You Own

Build and manage all email and SMS flows in Klaviyo — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and any new flows the strategy requires
Set up and manage all email and SMS campaigns — promotional sends, product launches, seasonal, upsell, and re-engagement — on schedule and to brief
Build and maintain audience segmentation across the subscriber base — behavioural, lifecycle-stage, purchase history, and channel-level segmentation that feeds into both flows and campaigns
Following instructions from Head of Retention or Head of Growth, you will set up and run the A/B tests > e.g. on subject lines, send times, content variations, and offer structures. Ensure you set them up correctly, monitor them, and deliver a clear readout with a recommended action
Own QA across every send — links, tracking, UTM parameters, render tests, deliverability checks, and list hygiene. Nothing goes live with an error
Pull weekly or monthly performance reporting as needed. You should know key KPIs and how they impact the campaign e.g. open rates, click rates, revenue per recipient, flow performance by SKU, and other deliverability metrics
Maintain the email and SMS calendar in coordination with the Head of Retention — planned sends, active tests, and ensure upcoming flow launches are always visible
Stay current on Klaviyo updates, deliverability best practices, and retention trends — if there is a new feature or capability that is relevant, you bring it to the team

Proven hands-on Klaviyo experience — flows, campaigns, segmentation, and reporting. Not theoretical knowledge. You have built and managed accounts and can show the work

E-commerce or DTC background — you understand subscription economics, what churn costs, and how the lifecycle flows are structured to address each stage of the customer journey
Strong QA discipline — you do not send emails with broken links, missing UTMs, or rendering issues. Your standard is zero errors before anything goes live
Data literacy — you can read performance data, identify what it means, and make a clear recommendation. You are not a data scientist but you know what to do with an open rate and a revenue per recipient number
Organised and calendar-driven — you manage multiple brands and multiple sends in parallel without dropping anything
Comfortable in a fast-paced, remote, async team — you own your priorities and communicate proactively when something is at risk
Shopify familiarity — understanding how our e-commerce stack connects to Klaviyo and other retention relevant tech stack

Strong Advantages

3+ years Klaviyo SMS experience — building SMS flows and campaigns alongside email
Subscription brand experience — working on retention for a brand with recurring billing, renewal cycles, and cancellation save flows
Experience working closely with copywriters & designers
Familiarity with Loop Subscriptions or similar subscription management platforms
Experience across multiple brands or clients simultaneously

Competitive full-time salary based on experience. To be confirmed after application review.

To Apply

Share your Klaviyo experience/portfolio if you have. Tell us what accounts you have managed, the types of flows and campaigns you have built, and the metrics you were responsible for. Include any results you can speak to.

Shortlisted candidates will complete a short skills test before any interview. The test covers Klaviyo setup, or segmentation logic designed to take no more than 60–90 minutes.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

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6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...