Lifecycle Copywriter

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<strong>About Mira<br><br></strong>Mira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness.<br><br>Our fluorescent hormone-testing technology is unique on the market: instead of a simple positive/negative line, it gives you a real, quantitative lab reading at home, validated against the gold-standard ultrasound and used in studies across 50+ universities and by 5,000+ healthcare professionals. We built Mira on one principle: personalized care backed by science, not guesswork.<br><br><strong>About The Role<br><br></strong>We're hiring a <strong>Lifecycle Copywriter (Women's Health)</strong> to write for our owned channels — email, in-app, and website — across the full customer lifecycle, from a lead's first nurture touch through onboarding, retention, and win-back. Your job is sharp, high-quality execution and channel-level creative experimentation: subject lines that break pattern, product descriptions that make hearts resonate, copy that's scannable, human, and deep — never vague filler.<br><br>This seat reports to the new Head of Copy and sits alongside a Paid Channels copywriter as part of Mira's restructured copy team.<br><br>If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!<br><br><strong>Requirements<br><br></strong><ul><li>3+ years of copywriting experience, with real hands-on time in email/lifecycle marketing (Klaviyo or equivalent ESP).</li><li>A portfolio showing range across email, in-app, and product copy — not just one channel.</li><li>A track record of testing and iterating against real performance data, not just intuition.</li><li>Native or native-level English.</li><li>Comfortable with tight character limits and UI constraints.</li><li>Basic Figma literacy for cross-team collaboration.</li><li>Nice-to-have: wellness, beauty, or femtech background.<br><br></li></ul><strong>Details<br><br></strong>The role is a remote FT position with flexible working hours.<br><br><strong>Responsibilities<br><br></strong><ul><li>Own email, SMS, and in-app writing across the full lifecycle for every segment: fertility, perimenopause, wellness, and beyond.</li><li>Jump into other writing projects that go beyond classic formats — think a sex-ed guide, petition copy, a campaign video script, or a partnership article.</li><li>Work from the brand's messaging libraries, adapting product messaging to the sharpest channel-specific needs.</li><li>Test and iterate constantly: subject lines, flows, send cadence — and read the data to know what's actually working.</li><li>Handle the recurring, calendar-driven work (routine sends, ongoing flows) in a timely, fast, and organized way.</li><li>Work with AI efficiently to speed up, automate, and push limits while staying critical enough to keep every piece of copy sounding genuinely human.</li><li>Understand the compliance challenges around medical device products: you don't have to be an FDA/FTC expert, but you should be willing to learn fast and strike the right balance between bold and compliant, even before the legal review.<br><br></li></ul><strong>Benefits<br><br></strong><ul><li>Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care</li><li>Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives</li><li>Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions</li><li>Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale</li><li>Work in a flexible, fully remote environment that supports autonomy, ownership, and independence</li><li>Receive a competitive salary along with a performance-based bonus system tied to OKRs<br><br></li></ul><strong>Recruiting process<br><br></strong><strong>Step 1</strong> 'Screening call with HR' - <strong>Step 2</strong> 'Portfolio assessment’ - <strong>Step 3</strong> 'Interview with Senior Content Manager' - <strong>Step 4 -</strong> ‘Test Assignment’ <strong>- Step 5</strong> 'Final interview with Head of Copy' - <strong>Step 6</strong> - ‘Reference Check’

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...