Regional Field Marketing Manager

Other Jobs To Apply

About Renaissance

When you join Renaissance®, you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

Regional Field Marketing Manager

Job Description

The Field Marketing Manager, is a part of the Growth Marketing team that supports sales in developing and executing local and state-wide marketing plans that drive strategy and quota attainment goals. As an integral part of the sales support teams, the Field Marketer Manager works closely with sales leaders, product marketing, events and customer marketing, government affairs and other cross-functional teams to generate new leads and effectively communicate solution and product benefits to schools/school districts and other special markets.

Also responsible for developing and managing field demand generation programs and campaigns to create new business opportunities, drive and nurture leads, and accelerate existing opportunities. This person is detail-oriented and a team player who is excited to be part of a dynamic and ambitious sales & marketing team.

In this role as a Regional Field Marketing Manager, you will:

  • Support Sales teams in developing and executing account-based or state-wide marketing plans that drive results
  • Develop strong relationships with sales leaders to analyze CRM data including pipeline and growth-area opportunities
  • Be responsible for developing and leading field demand generation programs and campaigns and leverage account-level, state or national sponsorships to build new business opportunities, drive and nurture leads, and accelerate existing opportunities
  • Support implementation, retention and renewal efforts as needed in conjunction with sales and customer success partners

To achieve this, you will:

  • Build a regional marketing strategy in alignment with sales goals and plans, along with interpreting state/local market education dynamics to address state requirements
  • Manage a marketing calendar including demand gen campaigns, sponsorships with education agencies, webinars, events/tradeshows, and market trends (state and federal funding grant deadlines, etc.) that can be leveraged by sales teams
  • Partner with the event team to execute flawlessly on tradeshows, conferences and custom events as strategy agreed by the sales leadership and you, this includes helping the sales team understand the value of setting and delivering on event goals
  • Regularly communicate state and local marketing programs and results (ROI, KPIs, etc.) to sales and marketing stakeholders
  • Partner with sales enablement and participate in sales and product training to effectively support sales efforts
  • Travel with sales teams to attend events and customer meetings is required periodically throughout the year

Qualifications

For this role as Regional Field Marketing Manager, you should have:

  • Bachelor's degree (B.A.) or master’s degree from four-year college or university
  • Experience marketing to PreK-12 education market and/or education technology background preferred
  • 5 years related marketing experience and/or training, ideally in field marketing or sales enablement
  • Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy
  • Familiar with MS Office applications
  • Event planning (in-person and virtual) software proficiency
  • Experience with CRM systems, marketing automation, content and project management software
  • AI proficiency and the ability to use AI tools to improve marketing planning, campaign execution, content development, reporting, and sales enablement

Bonus Points:

  • Ability to think strategically and independently and execute to a plan
  • Great communicator, verbal and written, and can be effective in person or virtually with sales, customers, and marketing partners
  • Highly organized and proficient and managing multiple projects at a time and works well in a rapidly evolving sales environment
  • Creative, innovative and thinks outside the box new ways to engage PreK-12th grade education marketing targets
  • Metric driven and has the ability to draw insight from complex marketing data
  • AI expertise recommended for a Field Marketing Manager, including using AI to summarize account and market insights, personalize campaign messaging, identify event and webinar follow-up opportunities, analyze performance data, generate first-draft content, and improve productivity across CRM, marketing automation, project management, and reporting workflows

Salary Range: The base range for this position is $74,700.00 - $102,750.00. This range is based on national market data and may vary by experience and location.

Additional Information

All your information will be kept confidential according to EEO guidelines.


Benefits for eligible US employees include:

  • World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth
  • Health Savings and Flexible Spending Accounts
  • 401(k) and Roth 401(k) with company match
  • Paid Vacation and Sick Time Off
  • 12 Paid Holidays
  • Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program
  • Tuition Reimbursement
  • Life & Disability Insurance
  • Well-being and Employee Assistance Programs
Benefits listed apply to eligible U.S. employees in accordance with Renaissance’s benefits eligibility criteria. Contractor and other non‑employee roles are not eligible for Renaissance employee benefits.

Frequently cited statistics show that some women, underrepresented individuals, protected veterans and individuals with disabilities may only apply to roles if they meet 100% of the qualifications. At Renaissance, we encourage all applications. Roles evolve over time, especially with innovation, and you may be just the person we need for the future!

Equal Opportunity Employer

Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.

For California Residents, please see our Privacy Notice for California Job Candidates.

Reasonable Accommodations

Renaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition.

Employment Authorization

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

For more information about Renaissance, visit:

Back to blog

Other Jobs To Apply

QA Software

Remote Long-Term Care Pharmacist Reviewer

Amazon Flex

Remote Policy Leader – Health Regulation & Public Safety

Sr. IT Manager - Supply Chain

Online Encoder Jobs - Flexible Work-from-Home Opportunities

Chief Medical Officer - UCS Clinical Assessment Review Expert

GENERAL MANAGER - Capital One Lounge, JFK

Senior Client Services Specialist, EOR Operations - EMEA

Warehouse Associate PT

Amazon Customer Service - Work From Home $16-$35/hr

Immediate Hire – Remote Job Open | No Experience Required | Start ASAP

Remote Amazon Expert

Customer Service/Sales

Summer Agriculture / Farm Worker, Entry Level (No Experience Needed)

Forensic Technician: Lab Toxicology Unit

General Warehouse Associate - Loader

Senior GIS Developer: React

Warehouse Associate - PT & FT available

Robotics - Software Development Engineer

Clinical Review Nurse I/II/Sr/Lead

Busser

Cashier - Late Night Shift

Remote Clinical Therapist - Flexible Hours & Team Support

Customer Service Representative – Hotel Reservations (Remote)

Business Banking Senior Relationship Manager I - New York City, NY

Remote Pharmacy Technician Clinical Prior Authorization

Warehouse Shopper / Order Fulfillment Associate

Chat Support Agent (Remote) - Entry Level, No Degree Required

DC Operations Manager

Distribution Center Associate

Customer Service/Sales

The UPS Store NOTARY PUBLIC Full

Product Demonstrator Part Time

US_ Controller | 100% Remote – Full-Time or Part-Time|

Sr. IT Manager - Supply Chain

Warehouse Laborer-Full Time-RSCLA4378

Online Encoder Jobs - Flexible Work-from-Home Opportunities

Director, Brand Information Security Officer

Senior Outpatient Coder

Kitchen Team

Landfill Heavy Equipment Operator

Customer Service Representative Agent Work From Home - Part Time Focus Group Panelists

Car Delivery Driver

NOW HIRING: Remote Sales Associates – Entry Level | Start ASAP

Work from Home Inbound Customer Service (State of Louisiana)

Part Time Seasonal - Warehouse Associate - $14 Per Hour

Data Entry Clerk Work From Home - Part-Time Focus Group Participants (Up To $750/Week)

Strategic Production Planning Analyst - Supply Chain

Warehouse Associate PT

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...