Product Marketing Manager, Enterprise Marketing

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Job Description:

  • Own pod-level GTM strategy and execution for new features and enhancements.
  • Define and evolve positioning and messaging for our admin financial workflows.
  • Maintain a live view of competitive intelligence & differentiation.
  • Support product-led growth initiatives in partnership with Product and Lifecycle Marketing.
  • Partner with Product and Design to influence roadmap priorities.
  • Enable customer-facing teams with playbooks and training.
  • Measure and report impact of campaigns and PLG initiatives.
  • Act as the voice of the customer: analyze insights to represent enterprise needs back to stakeholders.

Requirements:

  • 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases.
  • Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences.
  • Experience turning Admin / workflow capabilities into sales-ready solutions.
  • Demonstrated experience owning GTM for a product, from positioning through adoption and ongoing optimization.
  • Hands-on experience building sales enablement materials.
  • Experience working on product-led growth motions alongside traditional sales-led motions.
  • Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product.
  • Equal parts creative storyteller and analytical thinker, with a figure it out mindset.

Benefits:

  • Market competitive salary
  • Stock options that you’ll help make worth a lot
  • 12 paid holidays
  • Flexible PTO
  • 401K with ezCater match
  • Health/dental/FSA
  • Long-term disability insurance
  • Mental health and family planning resources
  • Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
  • Employee meal program (and many more goodies) when you’re in our office
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