Paid Media Manager

CatCrazy is a fast-growing DTC cat food brand built on a 226K+ YouTube community and a founder story rooted in real loss and real science. We have a Creative Director who owns creative strategy and production — what we need now is someone obsessed with the paid media side: platform mechanics, bidding strategy, audience architecture, funnel optimization, and squeezing maximum ROAS from a lean budget. You'll be the person who takes great creative and makes sure the right cat parent sees it at the right time — and converts. This is a mission, not just a job. We built this brand because our founder lost two cats to toxic ingredients in food she trusted. Every ad you run and every conversion you unlock, goes toward getting safer food in front of more cat parents. Cat owner strongly preferred. If that doesn't hit differently for you — this probably isn't your role. If it does: welcome home.

What You'll Own

• Paid Channel Management
• Own Meta Ads end-to-end Campaign architecture, audience segmentation (cold / warm / retargeting) CBO vs ABO testing, creative rotation, daily bid, and budget optimization
• Build and manage Google Ads Search (branded + non-branded), Google Shopping, Google Merchant Center setup YouTube pre-roll and Performance Max testing
• Launch and scale TikTok Ads Spark Ads from organic content, In-Feed testing, TikTok Shop integration
• Manage a lean budget with precision — know when to scale, when to cut, and how to reallocate across platforms as spend grows
• Analytics & Performance Reporting
• Own the performance dashboard — weekly reporting on ROAS, CAC, CPA, CTR, CPM, CLTV, and subscription conversion rate
• Set up and maintain attribution — Meta Pixel, GA4, UTM structure; ideally a lightweight MTA tool (Northbeam, Triple Whale, or similar)
• Run structured A/B tests on audiences, placements, bid strategies, and landing pages — and document learnings clearly
• Monitor funnel drop-off from ad click → product page → cart → checkout → subscription activation and flag CRO opportunities
• Creative Collaboration (Not Ownership)
• Provide data-driven feedback on hook performance, format fatigue, and audience signals
• Brief in platform-specific creative specs (aspect ratios, safe zones, copy lengths, CTA placement)
• Flag creative fatigue early — frequency, CPM increases, CTR drops — before performance degrades
• Funnel & Offer Optimization
• Optimize our sample funnel — "Try 1 meal free, just pay shipping" is our primary cold-traffic offer; own the CAC-to-LTV math
• Test offer framing — free sample vs. first-bag discount vs. subscribe-and-save — and use data to decide by segment
• Build retargeting sequences for cart abandoners, video viewers, and subscription win-back

What We're Looking For

Must-Haves

• 3–5+ years running paid media for DTC or e-commerce brands
• Proven track record operating on lean budgets — efficiency-first mindset, not spend-to-scale
• Deep hands-on experience with Meta Ads Manager (Google Ads certification a plus)
• Strong analytical skills — comfortable owning ROAS, CAC, LTV, and funnel metrics
• Autonomous and founder-minded — you bring solutions, not just reports

Strong Pluses

• TikTok Ads experience, especially Spark Ads / creator whitelisting
• Experience placing and managing UGC ads — sourcing creator content, setting up whitelisted campaigns, and reading UGC performance data to brief better content
• Experience with subscription or sample-first funnels
• GA4, Northbeam, Triple Whale, or Rockerbox familiarity
• Pet, health, or food DTC brand background
• Klaviyo or email/SMS retargeting experience
• Shopify analytics familiarity

The Setup

This is an equity-compensated role while we scale to our next funding stage. Our entire team operates on a founder's mindset — we're all in this together to build something massive. You can start immediately and join our weekly remote syncs.