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Social & Community Lead

Location: Los Angeles, CA — must be LA-based
Type: Full-time
We're looking for a social and community lead who thinks like a strategist first. You're chronically online, but in a fun, self-aware way. You think in narratives and campaigns, not just single posts — and you know some of the best marketing doesn't come from the brand account at all, but from real people who love the product. You'll be the strategic and day-to-day voice of our primary accounts across Instagram and TikTok, with room to support the founder account and new channels.

Content strategy & creation

  • Own a strategic content calendar that's contextually relevant to each channel — you know the difference between content that's trending and original series that build brand love
  • Concept and produce original brand content (Reels, carousels, memes, graphics) built to drive engagement
  • Curate content around internal campaign priorities and timelines — countdowns, sneak peeks, recaps
  • Jump on cultural and trending moments that genuinely fit the brand
  • Optimize content through insights and ongoing growth goals

Ambassador & community management

  • Build ongoing relationships with superfans who become brand advocates — comments, DMs, shares, tags
  • Engage with and grow our community presence across social accounts and TYB forums
  • Develop a repeatable pipeline for sourcing and repurposing UGC and affiliate content

You are

  • Based in LA and able to attend and capture in-person content 1–2 times per week (events, photoshoots, BTS)
  • A strategic content creator with 2–4+ years managing social for a brand (fashion, beauty, or lifestyle preferred)
  • Very comfortable creating native content across Reels, Stories, TikTok, Canva and/or Adobe, and other video editing platforms
  • Highly organized with great time management — you can plan ahead but pivot quickly
  • Collaborative, communicative, and cool under pressure
  • Bonus: experience with ambassador and affiliate programs like TYB, TikTok Affiliates, ShopMy

How to apply

Send your portfolio, links to any brand or founder pages you've run, and a quick note about why this role is your vibe to jenny@offe.market. Bonus points if you include a content idea for our brand account and a founder-account content idea.
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