Title:  Digital Commerce Marketplace Manager
FLSA Status: Exempt
Reports To: Director Marketing & Insights
Department: Marketing
Location: Waukegan, IL with hybrid options
Job Summary
Woodland Gourmet is seeking a Digital Commerce Marketplace Manager to own our customer's digital journey—understanding how customers discover, evaluate, and buy from us, and building the technologies, tools, and processes that make every touchpoint seamless.

This is a strategic, hands-on leadership role. You will map and own the end-to-end customer journey across all digital touchpoints—our website, customer portal, B2B/B2C eCommerce platform, Amazon, direct ship platform, LinkedIn, and more—setting the vision and standards for how customers experience Woodland Gourmet online.
You will develop and execute the tech stack, tools, and strategies that maximize revenue, enhance customer experience and engagement, and streamline every step of the journey—partnering closely with marketing, IT, and customer service to deliver a seamless, cohesive experience from first discovery through purchase and beyond. By leveraging data analytics and consumer insights, you'll shape decisions on product offerings, pricing, and promotions that drive growth and profitability.
You'll bring both strategic judgment and a builder's instinct—equally comfortable identifying the right platforms, managing implementation, and setting a multi-year platform roadmap as you are rolling up your sleeves to fix a broken listing, backed by clean data and a modern, AI-enabled approach to how work gets done.
This is a builder role with real ownership—strategy through execution, across every digital touchpoint.
Essential Duties and Responsibilities
Customer Journey & Owned Digital Channels

• Map and own the end-to-end customer journey—how customers discover, evaluate, and buy—across the website, customer portal, direct ship platform, LinkedIn, and every touchpoint in between
• Set the vision and standards for how customers experience Woodland Gourmet online, delivering a seamless, cohesive journey from first discovery through purchase and beyond
• Optimize the website and customer portal for self-service, engagement, and conversion
• Partner closely with marketing, IT, and customer service to keep every touchpoint aligned and cohesive

• Lead end-to-end RFP process for selecting a B2B/B2C eCommerce platform
  • Define business requirements, use cases, and success criteria
  • Evaluate leading platforms (e.g., Shopify, BigCommerce, Salesforce Commerce)
  • Partner with internal stakeholders to align on technical and commercial needs
• Own platform selection recommendation and business case
• Lead implementation, onboarding, and go-live of selected platform
• Define roadmap for customer experience, self-service tools, pricing logic, and account management
• Drive adoption and continuous optimization post-launch

• Own full Amazon P&L including revenue, margin, and growth targets
• Lead listing optimization across titles, bullets, A+ content, and storefront
• Manage and scale Amazon advertising (Sponsored Products, Sponsored Brands, DSP) with clear ROAS targets
• Oversee catalog strategy, assortment rationalization, and SKU performance
• Drive operational excellence across FBA/FBM, inventory planning, and compliance
• Troubleshoot backend issues (ASIN conflicts, suppressed listings, variation structures)

• Support implementation and management of PIM/DAM systems (experience with Canto strongly preferred)
• Establish scalable product data governance across Amazon, B2B/B2C platform, and distributor channels
• Build workflows for digital asset management, product enrichment, and content syndication
• Ensure a clean, consistent “single source of truth” for product data

• Develop dashboards and reporting across Amazon and B2B/B2C platform (traffic, conversion, CAC, LTV)
• Identify growth opportunities across assortment, pricing, promotions, SEO, and paid media
• Lead testing roadmap across content, UX, and digital merchandising
• Drive continuous improvement across all digital channels

• Use AI tools (e.g., Claude, ChatGPT) to accelerate listing content, A+ content, product copy, and marketing collateral across Amazon and B2B/B2C channels
• Apply AI-assisted research and analysis to speed up competitive intelligence, keyword/SEO discovery, and reporting
• Identify and implement AI-driven workflows to streamline content production, testing, and campaign execution
• Champion responsible, effective AI adoption across the marketing and digital commerce team

• 5+ years of hands-on experience managing and scaling Amazon businesses
• Proven expertise in Amazon Ads (Sponsored Products, Brands, DSP) with measurable performance outcomes
• Experience leading or heavily contributing to eCommerce platform selection (RFP) and implementation
• Strong understanding of B2B/B2C eCommerce requirements (pricing, customer segmentation, workflows)
• Experience working with PIM/DAM systems (Canto strongly preferred)
• Data-driven mindset with ability to translate analytics into action
• Practical, hands-on experience using AI tools (e.g., Claude, ChatGPT) to drive marketing and operational efficiency—content generation, research synthesis, workflow automation, and reporting
• Experience evaluating and/or implementing platforms such as Shopify, BigCommerce, or Salesforce Commerce
• Experience in food, CPG, or ingredient-based businesses
• Experience managing complex SKU structures and product variations
• Background across DTC/B2C and B2B commerce environments
• Advanced fluency with AI/LLM tools for marketing—prompt engineering, building repeatable AI-assisted workflows, and evaluating AI vendors or use cases

• Strong analytical skills
• Strategic thinking
• Decision making
• Problem solving stakeholder management
• Prioritization and time management