B2B COPYWRITER – BRANDING AGENCY
(Contract, 20–30 hrs/week)
Summary
We are looking for an experienced B2B Copywriter to serve as a dedicated writing resource for a key client account in the roadside assistance and automotive services industry. This is a focused, ongoing role — you will write across a range of B2B marketing and sales enablement deliverables, from product collateral and email campaigns to web copy and agent-facing communications. You should understand how to write for a business audience, translate complex product information into clear and compelling language, and adapt your tone to serve both the brand and its partners. This is a long-term engagement. We are looking for someone who can commit consistent weekly hours, work seamlessly within our creative team, and produce polished work on a reliable cadence.
Responsibilities
Write and develop B2B copy across a range of deliverables including product brochures, fact sheets, email campaigns, agent and dealer communications, sales presentations, web copy, and newsletters
Develop a deep understanding of the client's brand, products, audiences, and competitive positioning
Translate complex product and program information into clear, persuasive, and accessible language for a business audience
Collaborate closely with designers and brand strategists to ensure copy and visuals work together cohesively
Develop and maintain consistent brand voice across all written touchpoints
Write web copy that is clear, on-brand, and structured for readability
Support new business and internal projects as bandwidth allows
Manage revisions efficiently and incorporate feedback with a positive, solutions-oriented approach
Work within our agency's project management system to keep deliverables on track and deadlines met
Requirements
4+ years of professional copywriting experience with a strong focus on B2B, ideally within a branding or creative agency environment
Demonstrated ability to write clearly and persuasively for business audiences including agents, dealers, and industry partners
Strong portfolio showing range across B2B marketing, product collateral, and long-form copy
Experience in roadside assistance, insurance, financial services, fintech, or automotive industries a strong plus
Comfortable adapting tone and style across different formats and audiences while maintaining brand consistency
Highly organized with strong attention to detail and the ability to manage multiple deadlines simultaneously
Experience collaborating with designers and creative teams
Excellent communication skills and a proactive approach to feedback and revisions
Familiarity with SEO best practices for web copy is a plus
Nice to have
Experience writing for agent-facing, dealer-facing, or partner-facing audiences
Familiarity with sales enablement content and B2B marketing funnels
Experience with email marketing platforms or content management systems
Knowledge of the roadside assistance or F&I space
Hours: 20–30 hours/week to start, ongoing
Rate: TBD
Engagement Type: Long-term, part-time contract
