Job Title: Digital Marketing Account Manager (Franchise & Enterprise)

Location: Fully Remote (U.S. Residents only, 50 States)

Type: Full-Time Temporary Contract (23 Months)

Compensation: $35.00 $37.00 / hour

About the Role

Are you a strategic digital marketing partner who thrives on building strong client relationships, anticipating needs, and driving meaningful business growth? Do you have a proven track record managing franchise, multi-site, and high-growth accounts in a fast-paced agency environment?

At Ignite Visibility, we are shifting the standard of Account Management. We are moving away from reactive order-taking and activity management toward true commercial ownership and strategic partnership.

As a Digital Marketing Account Manager, you will serve as the trusted primary point of contact for a portfolio of 812 dedicated client accounts (including franchise and non-franchise brands). You will combine strategic insight, commercial acumen, and deep empathy to drive client retention, uncover expansion opportunities, and consistently deliver high-impact digital marketing strategies.

Core Responsibilities & Expectations

1. Strategic Partnership & Advisory

• Operate as an Advisor, Not an Order-Taker: Deeply understand each client's business model, overarching goals, and industry landscape to guide strategy proactively.

• Build Trust at Every Level: Serve as the central point of contact and trusted advisor for key stakeholders, executives, and franchise operators.

• Simplify & Translate: Translate complex digital marketing data and performance metrics into clear, actionable business insights.

2. Proactive Retention & Account Health

• Risk Sensing: Anticipate friction points, identify potential risks early, and resolve challenges before they become client issues.

• Drive Satisfaction: Maintain high CSAT/NPS across your portfolio through rapid, high-quality communication and steady execution.

• Execution & Delivery: Collaborate closely with internal specialist teams (Paid Search, SEO, Social, UX, Analytics) to ensure top-tier strategy execution and on-time campaign delivery.

3. Expansion & Commercial Ownership

• Own Outcomes: Take active accountability for client growth, portfolio revenue, and account retention targets.

• Identify Growth Signals: Spot upsell and cross-sell opportunities naturally by aligning agency capabilities with evolving client business needs.

• Facilitate Strategic Reviews: Prepare and lead Quarterly Business Reviews (QBRs), strategic roadmap meetings, change orders, and contract renewals in partnership with Account Leadership.

4. Operational Discipline & Communication

• Portfolio Efficiency: Efficiently manage a portfolio of 812 complex accounts without losing quality, accuracy, or personal warmth.

• Commercial Operations: Manage billing changes, scoping, new service approvals, and estimate approvals with precision.

• Project Tool Alignment: Utilize modern agency tools (Asana, Slack, CRMs, Analytics platforms) to keep projects, reporting, and team collaboration organized and transparent.

What We Look For: Candidate & Personality Profile

We believe technical skills can be taught, but character, mindset, and commercial instinct make a great Account Manager. We actively look for candidates who embody:

• Confidence & Backbone: Comfortable owning the room and having direct, candid business conversations with clients (including difficult ones) without needing to defer or escalate.

• Outgoing & Personable: Warm, engaging, and empathetic. Builds natural rapport quicklyclients genuinely enjoy working with you.

• Smart & Curious: Fast on your feet, highly inquisitive, and eager to understand how different business models work and generate value.

• Resilience & Composure: Calm under pressure. Able to navigate difficult calls or unexpected shifts gracefully, reset quickly, and keep moving forward.

• Commercial Instinct: Naturally senses growth opportunities and risks, thinking in business terms rather than just task lists.

• Coachability & Drive: High standards for your own work, open to constructive feedback, adaptable, and eager to continuously learn and improve.

Qualifications & Experience

Must-Have (Required):

• Experience: 35+ years in a digital marketing agency or fast-paced client-facing environment managing multi-channel campaigns (Paid Search, SEO, Social, Content, UX, Analytics).

• Portfolio Ownership: Proven experience managing a portfolio of complex B2B, B2C, franchise, or multi-location accounts (targeting 812 active accounts).

• Commercial Accountability: Track record of owning or contributing directly to client retention, revenue targets, and contract renewals.

• Proactive Track Record: Demonstrated ability to flag risks early, drive proactive client contact, and communicate swiftly and effectively.

• Data Literacy: Experience interpreting business performance data and platforms (Google Analytics, Meta, etc.) in strategic client conversations.

• Location: Must be a legal resident currently residing in one of the 50 United States.

Nice-To-Have:

• Direct experience working with franchise systems, co-ops, or multi-site organizations.

• Hands-on experience facilitating Quarterly Business Reviews (QBRs) and executive presentations.

• Familiarity with project management systems (Asana, Slack, PK4) and CRM systems (Salesforce preferred).

• Strong background in upsell/cross-sell conversations and growth planning.

Why Ignite Visibility?

• Industry Leadership: Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (20182024) and 2x Landy Award Winner.

• Proven Growth: Named one of the Inc. 5000 Fastest-Growing Companies in America (20172024) and Fastest-Growing Private Companies in San Diego.

• Great Culture: Recognized as one of the Best Places to Work in San Diego.

• Remote Flexibility: 100% remote work environment supported by collaborative tools and clear processes.

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status, or any other status protected by state or federal law.